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"If you build it, they
will come" is a fallacy. We have the expertise to plan your web pages so
they are appealing to the major search engines and directories. And, we have the
experience to create a marketable site that will make it a success.
Setting up a Web site is only the first step in establishing a presence on the
internet. Advertising your Web site and disseminating information about your
existence is a necessary second step. The first strategy is domain registration
and getting the site listed in the most popular Internet directories and search
engines.
Domain Name Registration involves registering
your company with Network Solutions (the traffic cop of domain names for the
internet). A domain name is the name that appears after the www in a web
address.
We strongly recommend that any company serious
about developing a presence on the internet obtain their own unique domain name.
Having your own domain name will greatly enhance your internet image and will
protect you if you desire to change the company that hosts your web site in the
future. Additionally, a domain name forms part of your electronic address and
helps to make your company more recognizable. Bisdex.com will research and
recommend domain name for your company. Search Engines Registration
and directories:
Typically, as a web site owner, you need to know that you want
to be registered with all major search engines and indexes. Additionally, as a
business person, an ability to use the search engines will become increasingly
important as you strive to become more proficient with searching and navigating
the web.
Reporting Software:
A simple counter on your home
page is considered antiquated by today’s professional standards and should be
avoided. A web-based reporting utility can tell you how many visitors came to
your site, what days they visited, where they found you (i.e. search engines or
paid advertising), and a multitude of other useful information. This information
is very valuable to both site owners and site developers as it helps manage the
site as well as provide data to assist in tracking your marketing and
promotional dollars.
Optionally, we offer advanced Web Trends
reporting that will report all available information about your site (including
search engine terms). The key advantage to extended log reporting using Web
Trends is that it can actually capture the search terms people used to find your
site. We strongly recommend this option.
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